For some reason that I don't properly recall, a place called 'Brazil by the Kilo' made it onto my list of places to eat, it languished near the bottom of the list and it shut before I ever got round to going there. At least I think it did, because I think it was in the location now occupied by Feijao de Luis. There was also another Brazilian place on Oxford Street, I forget the name now but it was meant to be OK but I think it has also shut, either that or I just can't find it. I suspect these were in the area due to the number of language colleges at this end of Oxford St.
Anyway, Brazilian restaurants seem to have a bit of a problem with promoting themselves to the wider community. For example, I was never quite sure where either of the above mentioned restaurants were as I never saw their names, and I only know the name of Feijao de Louis because I decided to go in one lunch when curiosity got the better of me. From the outside you'd think it was called “Brazilian Buffet £6.50 eat as much as you like”.
Feijao de Louis is essentially a canteen over an unpromising looking shop right next to Tottenham Court Rd tube station. When I went it was packed with Brazilians, all seemingly enjoying a taste of home. The décor is plain and the tables very close together, but service isn't an issue as its a buffet and at least the eye-candy levels are high.
To eat you fill a plate from the self serve buffet then pay at the till before sitting down. It is only when you sit down that you see the warnings on your table about being charged an extra £5 for wasted food, and whilst the enforceability of that is dubious, its probably better not to overload that first plateful. Whilst I sat I watched lots of skinny Brazilians of both sexes go up for plate after plate of seconds, which makes me wonder where I'm going wrong, I blame metabolism.
The food I'm afraid doesn't look very promising, and if it wasn't upstairs and so narrow with people behind me in the queue I would probably have walked out but as it was, I persevered. There is a salad bar, with very plain looking salad, basically cucumber, tomato, lettuce and a worryingly coloured coleslaw, so nothing to get excited about.
On the hot buffet, things initially weren't much better. There was rice with what looked like not a lot of previously frozen veg stirred through it. Carb overload was an option as there was also polenta, which unfortunately was not only bland but managed to be both stodgy and watery at the same time. There was a similar story with mashed potato which did not appear to be in anyway enriched. Some fairly tired looking veg almost completed the selection of side dishes. The first of the two main dishes on offer was roast chicken, again something of an achievement in managing to be very greasy in places and very dry in others and again, also severely lacking flavour.
So for all of those like me who've walked past a hundred times and wondered if it was worth a bash, now you know. Except you don't as there was a surprise saving grace...
The remaining side dishes were plain wholegrain rice, which was well cooked and nutty, and more importantly a dense black bean stew. Packed with flavour and utterly moreish, the bean stew had a great texture with thick gravy binding the almost mushy black beans. The final good point was described on the buffet counter as beef stew. Its something of a mis-translation and it was more like what we would normally call a pot roast. This was a very cheap cut of beef, I think brisket but am not certain, slow cooked so that all the fat rendered and the muscles softened, creating thick strips of beef full of flavour and awesomely tender.
As a result I don't quite know what to make of the place, certainly most of the buffet was utterly rubbish, and in that context its overpriced for lunch, as you simply won't want to eat most of what's on offer. But a plate of rice, pot roast beef and black bean stew was a delicious combination and made a change from the norm. A few quid less for just that plate and I would definitely go back, as it is I wouldn't rule it out but I struggle to recommend it whole heartedly.
NB Its open until 9pm, so the value is actually good for dinner, but all the other caveats apply, and the décor is not really suited to evening dining, however it may be a good option for student tourists on a budget needing a west end meal.